First question is should you or shouldn’t you?
My belief is that this is an under-used tactic, I suppose there’s a sort of British reserve that says its a bit vain to put your own face on a business card.
But, if you’re like me, you’ve got 1,000’s of cards and frankly I can’t put a appearance to most of them.
I think your photograph on a business card will help you stand out and be more memorable with the recipient of your card.
There’s also really powerful evidence that when your marketing materials present you as a individual you get a greater rate of return of your marketing.
For years Viking Direct (one of the biggest suppliers of office supplies in the UK) featured Roger Halford, the one time|owner of Viking, because it personalised the business.
Second question: formal or informal?
That’s going to depend on your business, for women that’s less of an issue, a single outfit can cover both bases. For men, it’s more complicated, with or without jacket, with or without tie. I think you have to position this in the context of your organisation and whether you want to present a more formal image or not.
If your style of business involves a specific work attire, let’s say a plumber, then use it. For more info on our Corporate headshot packages please call the studio on 01376 330322 or visit us here: https://tmphotography.co.uk/headshots/
For Actors & Models please view our portfolio page here: https://tmphotography.co.uk/modelling/